Ego is a trading company based in UAE, specialized in acquiring international premium food and beverage products At EGO we are passionate about our believes and mission to bring to the GCC region the best in class brands, in terms of quality , equity and uniqueness, because we believe in the power of luxury that everyone deserves to have.

We strive to provide not only luxury, prestigious but also healthy and meaningful products that would improve people’s lives. This is all supported with board members that have extensive personal and professional experiences, holding various professional designations, they are all agreed in one goal, is to be selective, creatives and luxury seekers.